UX: SOCIAL MEDIA USE CASE
CONNECT & FOLLOW
Internet users have been conditioned to accept poor user experience across all major social media outlets, including connecting and following. DK Benjamin saw an opportunity to improve this.
The prevailing norms in social media for connecting and following are confusing. Users don’t know what these actions imply. DK Benjamin’s challenge was to create a lean, intuitive and instructive journey. Social Media can be disruptive by improving terrible experiences, but that means being willing to risk reinvention.
DK Benjamin researched the core purposes of connecting and following, and then crafted language and ordered a process that would instruct the user through a seamless digital representation of their real-world relationships.
DKBC’s UX solution offered users enough options to connect–to categorize each person accurately–but not so many options that they produced ‘choice fatigue’. The follow options were mostly automated prescriptions based on the connect options they selected. Usage data was gathered in order to validate or invalidate the design and underlying assumptions.